CRS-0603-02-001
Introduction to Consumer Behaviour
activeintroductory
Introduces consumer motivation, perception, and attitudes.
Subject
SUB-0603-02Consumer Behaviour
active
Psychological and social factors shaping consumer decisions.
Canonical ID: urn:taxonomy:cip-aligned:subject:0603-02
Also known as: Consumer Psychology
Keywords
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Courses
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CRS-0603-02-002
Methods in Consumer Behaviour
activeintroductory
Covers decision processes, social influence, and culture.
CRS-0603-02-003
Intermediate Consumer Behaviour
activeintermediate
Examines digital consumer behaviour, neuromarketing, and ethics.
CRS-0603-02-004
Applications of Consumer Behaviour
activeintermediate
Applies consumer behaviour to marketing strategy and product design.
CRS-0603-02-005
Advanced Consumer Behaviour
activeadvanced
Advanced topics including behavioral economics, AI, and cross-cultural consumer.