SUB-0603-015 courses
Marketing Management
active
Planning, organizing, and controlling marketing activities.
Discipline
DIS-0603Marketing
active
Creation, communication, and delivery of value to customers and markets.
Canonical ID: urn:taxonomy:cip-aligned:discipline:0603
Also known as: Marketing Management, Marketing and Communications
Keywords
CIP mappings
| CIP code | CIP title | Alignment | Confidence | Notes |
|---|---|---|---|---|
52.1401 | Marketing/Marketing Management, General | exact | 0.95 |
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Subjects
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SUB-0603-025 courses
Consumer Behaviour
active
Psychological and social factors shaping consumer decisions.
SUB-0603-035 courses
Digital Marketing
active
Marketing through digital channels and technologies.