CRS-0603-01-001
Foundations of Marketing Management
activeintroductory
Introduces marketing concepts, STP, and the marketing mix.
Subject
SUB-0603-01Marketing Management
active
Planning, organizing, and controlling marketing activities.
Canonical ID: urn:taxonomy:cip-aligned:subject:0603-01
Also known as: Strategic Marketing
Keywords
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Courses
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CRS-0603-01-002
Introduction to Marketing Management
activeintroductory
Covers market research, product strategy, and pricing.
CRS-0603-01-003
Principles of Marketing Management
activeintermediate
Examines branding, distribution, and integrated marketing.
CRS-0603-01-004
Applied Marketing Management
activeintermediate
Applies marketing management to real products and campaigns.
CRS-0603-01-005
Advanced Marketing Management
activeadvanced
Advanced topics including marketing analytics, AI, and sustainability marketing.