Course
CRS-0603-02-001Introduction to Consumer Behaviour
introductoryactive
Introduces consumer motivation, perception, and attitudes.
Introduction to Consumer Behaviour
introductoryactive
Also known as: Consumer Behaviour I
| Course name | Introduction to Consumer Behaviour |
|---|---|
| Course code | CRS-0603-02-001 |
| Canonical ID | urn:taxonomy:cip-aligned:course:0603-02-001 |
| Level | introductory |
| Status | active |
| Subject | Consumer Behaviour (SUB-0603-02) |
| Discipline | Marketing (DIS-0603) |
| Category | Business and Economics (CAT-06) |
Introduces consumer motivation, perception, and attitudes.
Credit hours
| Min | 3 |
|---|---|
| Max | 3 |
| Type | semester |
Contact hours
| Lecture | 3 |
|---|---|
| Lab | 0 |
| Studio | 0 |
| Clinical | 0 |
| Practicum | 0 |
Learning outcomes
- Analyze motivation.
- Analyze perception.
- Analyze attitudes.