Course
CRS-0603-02-004Applications of Consumer Behaviour
intermediateactive
Applies consumer behaviour to marketing strategy and product design.
Applications of Consumer Behaviour
intermediateactive
Also known as: Applied Consumer Behaviour
| Course name | Applications of Consumer Behaviour |
|---|---|
| Course code | CRS-0603-02-004 |
| Canonical ID | urn:taxonomy:cip-aligned:course:0603-02-004 |
| Level | intermediate |
| Status | active |
| Subject | Consumer Behaviour (SUB-0603-02) |
| Discipline | Marketing (DIS-0603) |
| Category | Business and Economics (CAT-06) |
Applies consumer behaviour to marketing strategy and product design.
Credit hours
| Min | 3 |
|---|---|
| Max | 3 |
| Type | semester |
Contact hours
| Lecture | 2 |
|---|---|
| Lab | 2 |
| Studio | 0 |
| Clinical | 0 |
| Practicum | 0 |
Learning outcomes
- Apply to strategy.
- Apply to design.
- Communicate insights.