Course
CRS-0603-02-003Intermediate Consumer Behaviour
intermediateactive
Examines digital consumer behaviour, neuromarketing, and ethics.
Intermediate Consumer Behaviour
intermediateactive
Also known as: Consumer Behaviour II
| Course name | Intermediate Consumer Behaviour |
|---|---|
| Course code | CRS-0603-02-003 |
| Canonical ID | urn:taxonomy:cip-aligned:course:0603-02-003 |
| Level | intermediate |
| Status | active |
| Subject | Consumer Behaviour (SUB-0603-02) |
| Discipline | Marketing (DIS-0603) |
| Category | Business and Economics (CAT-06) |
Examines digital consumer behaviour, neuromarketing, and ethics.
Credit hours
| Min | 3 |
|---|---|
| Max | 3 |
| Type | semester |
Contact hours
| Lecture | 3 |
|---|---|
| Lab | 0 |
| Studio | 0 |
| Clinical | 0 |
| Practicum | 0 |
Learning outcomes
- Analyze digital behaviour.
- Apply neuromarketing.
- Analyze ethics.