Course
CRS-0603-01-002Introduction to Marketing Management
introductoryactive
Covers market research, product strategy, and pricing.
Introduction to Marketing Management
introductoryactive
Also known as: Marketing Management II
| Course name | Introduction to Marketing Management |
|---|---|
| Course code | CRS-0603-01-002 |
| Canonical ID | urn:taxonomy:cip-aligned:course:0603-01-002 |
| Level | introductory |
| Status | active |
| Subject | Marketing Management (SUB-0603-01) |
| Discipline | Marketing (DIS-0603) |
| Category | Business and Economics (CAT-06) |
Covers market research, product strategy, and pricing.
Credit hours
| Min | 3 |
|---|---|
| Max | 3 |
| Type | semester |
Contact hours
| Lecture | 3 |
|---|---|
| Lab | 0 |
| Studio | 0 |
| Clinical | 0 |
| Practicum | 0 |
Learning outcomes
- Conduct research.
- Design product strategy.
- Set pricing.