CRS-1009-02-001
Introduction to Media Planning
activeintroductory
Introduces media landscape, metrics, and planning.
Subject
SUB-1009-02Media Planning
active
Planning and buying of advertising media.
Canonical ID: urn:taxonomy:cip-aligned:subject:1009-02
Also known as: Media Strategy
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Courses
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CRS-1009-02-002
Methods in Media Planning
activeintroductory
Covers media buying, negotiation, and programmatic advertising.
CRS-1009-02-003
Intermediate Media Planning
activeintermediate
Examines audience measurement, cross-channel, and attribution.
CRS-1009-02-004
Applied Media Planning
activeintermediate
Applies media planning to real campaigns and clients.
CRS-1009-02-005
Advanced Media Planning
activeadvanced
Advanced topics including retail media, privacy, and AI-driven planning.