Course
CRS-1009-02-001Introduction to Media Planning
introductoryactive
Introduces media landscape, metrics, and planning.
Introduction to Media Planning
introductoryactive
Also known as: Media Planning I
| Course name | Introduction to Media Planning |
|---|---|
| Course code | CRS-1009-02-001 |
| Canonical ID | urn:taxonomy:cip-aligned:course:1009-02-001 |
| Level | introductory |
| Status | active |
| Subject | Media Planning (SUB-1009-02) |
| Discipline | Advertising (DIS-1009) |
| Category | Arts, Communication, and Applied Studies (CAT-10) |
Introduces media landscape, metrics, and planning.
Credit hours
| Min | 3 |
|---|---|
| Max | 3 |
| Type | semester |
Contact hours
| Lecture | 3 |
|---|---|
| Lab | 0 |
| Studio | 0 |
| Clinical | 0 |
| Practicum | 0 |
Learning outcomes
- Describe media.
- Use metrics.
- Plan campaigns.