CRS-1009-03-001
Foundations of Digital Advertising
activeintroductory
Introduces search, social, display, and programmatic.
Subject
Advertising on digital platforms.
Canonical ID: urn:taxonomy:cip-aligned:subject:1009-03
Also known as: Online Advertising
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Introduces search, social, display, and programmatic.
Covers targeting, measurement, and analytics.
Applies digital advertising to agency, brand, and performance marketing.
Seminar on contemporary digital advertising including AI, privacy, and regulation.
Advanced topics including CTV, retail media networks, and identity.