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Course

CRS-1009-01-001Foundations of Creative Strategy

introductoryactive

Introduces creative briefs, ideation, and copy.

Foundations of Creative Strategy

introductoryactive

Also known as: Creative Strategy I

Course nameFoundations of Creative Strategy
Course codeCRS-1009-01-001
Canonical IDurn:taxonomy:cip-aligned:course:1009-01-001
Levelintroductory
Statusactive
SubjectCreative Strategy (SUB-1009-01)
DisciplineAdvertising (DIS-1009)
CategoryArts, Communication, and Applied Studies (CAT-10)

Introduces creative briefs, ideation, and copy.

Credit hours

Min3
Max3
Typesemester

Contact hours

Lecture2
Lab1
Studio0
Clinical0
Practicum0

Learning outcomes

  • Write briefs.
  • Ideate.
  • Write copy.

Topics

briefsideationcopybasicsadvertisingcreative

Assessments

assignmentsportfoliocritique

Prerequisites

None

Corequisites

None

Equivalent courses

None

Cross-listed courses

None

Delivery modes

in_personhybrid

Languages

en
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