Course
CRS-0603-03-002Theory and Methods of Digital Marketing
introductoryactive
Covers social media, paid media, and email marketing.
Theory and Methods of Digital Marketing
introductoryactive
Also known as: Digital Marketing Methods
| Course name | Theory and Methods of Digital Marketing |
|---|---|
| Course code | CRS-0603-03-002 |
| Canonical ID | urn:taxonomy:cip-aligned:course:0603-03-002 |
| Level | introductory |
| Status | active |
| Subject | Digital Marketing (SUB-0603-03) |
| Discipline | Marketing (DIS-0603) |
| Category | Business and Economics (CAT-06) |
Covers social media, paid media, and email marketing.
Credit hours
| Min | 3 |
|---|---|
| Max | 3 |
| Type | semester |
Contact hours
| Lecture | 3 |
|---|---|
| Lab | 0 |
| Studio | 0 |
| Clinical | 0 |
| Practicum | 0 |
Learning outcomes
- Run social campaigns.
- Buy paid media.
- Design email campaigns.