CRS-1008-01-001
Foundations of Strategic Communication
activeintroductory
Introduces PR theory, strategy, and publics.
Subject
Strategic planning and communication for organizations.
Canonical ID: urn:taxonomy:cip-aligned:subject:1008-01
Also known as: Strategic PR
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Introduces PR theory, strategy, and publics.
Covers campaigns, messaging, and storytelling.
Examines stakeholder engagement, issues management, and evaluation.
Applies strategic communication to corporate, nonprofit, and public settings.
Advanced topics including AI, data-driven PR, and global communication.